After signing Childish Gambino and Beyoncé, Kid Cudi has now been officially announced as the latest adidas brand ambassador! While the multi-hyphenate did team up with the Three Stripes last year for a TRESC Run collaboration, this partnership will feature a fully fledged collection that could be on par with Kanye West’s current range.
Unveiled over the weekend, posters have been plastered across Los Angeles, Miami, and New York depicting a feminine head in blue with a burning moon making up the top half of the face. At the bottom, a web address linking to adidas.com/kidcudi is present, where you can find the most recent info and sign up to updates.
At this moment in time, pretty much nothing else is known about the Kid Cudi x adidas collaboration, so be sure to keep it locked at The Sole Supplier for more news as it develops! Do you think he’ll work on current silhouettes or create an entirely new sneaker? Let us know what you think be sure to take a look at the full adidas sneaker range!