When Kanye West first teamed up with adidas for the Yeezy Boost 750 back in 2015, he made the promise that one day, everyone who wants a pair of Yeezys will be able to cop without having to pay an extortionate amount. Now, over four years later, it looks like he has stayed true to his word.
During an interview with CNBC, adidas CEO Kasper Rorsted was asked a ton of questions relating to the German giant’s current financial performance. One of the highlights of the call was when he was questioned about the future of the Yeezy brand.
Since the beginning of 2019, the Three Stripes has released two brand new Yeezys with four more set to drop from now until the end of March, including the hotly anticipated Yeezy Boost 350 V2 ‘True Form’ that’s launching this weekend. According to Rorsted, this is only the tip of the iceberg, as MORE THAN TWENTY Yeezys are planned for this year.
“This year we will have more than twenty releases. Some will be very scarce and very low on volume while others will have a different volume profile.” explained the adidas CEO. “Over time if you have a product in the market for a very long time like the 350, that scarcity will be by default less so. And [the 350 silhouette] is what we’re really rolling out in volume.”
While this may also include toddlers and kids sneakers, twenty is still a large number considering the fact that 2016, 2017, and 2018 only saw ELEVEN Yeezy drops each. In fact, the second largest release year was in 2015 when the collaboration was first unveiled.
What do you think of this news? Do you think these new releases will include the Yeezy Boost 350 V3 and the Yeezy 451? Is Kanye dropping way too many Yeezys at once? Is adidas killing the hype? Let us know what you think, and be sure to check out the full Three Stripes sneaker range!