adidas has announced that they will be using recycled plastics only by 2024. According to the German giant, the brand will stop the use of “virgin” or newly manufactured plastics entirely for everything from its core products, to its offices and distribution centres. This incredible move will save an estimate of forty tonnes of plastic per year.
In addition to this, Head Of Global Brands Eric Liedtke has also stated that the Three Stripes will move to 100% recycled polyester by the same time, as polyester is also made with plastics. To put this into perspective, adidas’ Spring/Summer 2019 collection will utilise about 41% recycled polyester.
This isn’t the first time we’ve seen adidas take steps for a greener future. Over the past year, the Three Stripes have collaborated with Parley For The Oceans on several sneaker releases, including the Parley x adidas Ultra Boost Clima and the Parley x adidas Originals NMD CS1. With this, the Three Stripes is expected to see a jump to five million Parley pairs sold this year compared to just one million in 2017.
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