September has been a HUGE month for sneakers. With fire releases dropping after fire releases, there's never been a better time to be a sneakerhead. That said, one model out of the lot could actually become the best sneaker of 2018, and ironically, it was first sold back in 2017.
That's right, we're talking about the Yeezy Boost 350 V2 White. Simple yet striking, the shoe was one of the rarest Yeezy colourways when it first dropped back in April of last year, and now, adidas is giving it a HUGE restock. That said, you might be wondering to yourself, "How can a mainstream model be crowned the best sneaker of 2018?"; Well, here's exactly why.
To us, the sneaker game isn't all about hype. Yes, it's amazing to have a pair of ultra rare shoes in your collection, and the feeling of spending your hard earned dosh on your holy grail is simply delightful, but the sneaker game really is about community.
We aren't the illuminati or some shadowy organisation. We're just a bunch of people who share a love for the same thing! The feeling of copping a hyped shoe is great, yes, but introducing someone else to the world of sneakers is an even better feeling. The fact that we can share our passions in something brings the world a little closer, and that's exactly what the 'Triple White' does.
When Kanye West first debuted the adidas Yeezy 750 back in February 2015, he made the ambitious promise that one day, everyone will be able to cop a pair of Yeezys without having to pay an extortionate amount. Now, three years later, that day has finally arrived.
Although it might not be as hyped as it initially was, this restock reminds us that the sneaker game isn't all about who can spend the most money, or, how many limited shoes you own, it's about copping something you love and knowing that everyone else will be able to do the same without having to struggle and fight. The 'Triple White' proves that no matter who you are, everyone is equal, and should have the same chances in life to do what they want, when they want, and how they want!