Alim joined The Sole Supplier team in late 2020 ! He began his career in social media by doing an apprenticeship and despite only having a few years experience in social he has been a part of some big time accounts and campaigns for brands like Channel 4, Dickies Life and Puma Sports Style. Growing up he's always mixed streetwear and high fashion but lately he has been making an conscious effort to support up & coming / local streetwear brands such as Trapstar London, Cortiez, and Daily Paper.
Growing up in West London, fashion, music and diverse culture has always naturally part of Alim's upbringing. Whether it's the vintage stores in Portobello Market to the music studios in the surrounding areas, Alim has always been someone connected to the culture. You can often find Alim hosting on our Instagram stories, interacting with our audience and creating discussions around some of the latest news and trends.