CRM & Email Marketing Manager
A recent addition to The Sole Supplier family, Mikal doesn’t regard himself as a ‘Sneakerhead’ but more of an enthusiast with his main segment being ‘Runners’ in particular NB 1500’s, Saucony Grid and Asics Gel Lyte III’s.
A graduate in Marketing Communications, Mikal has been lucky enough to follow his studies into the real world gaining knowledge, skills and experience across all marketing channels both client side and agency across both B2B and B2C sectors. Technologically inquisitive, Mikal transitioned to CRM and Email Marketing due to the lure of ‘Big Data’ and how technology has influenced consumer behaviour.
When not engrossed in customer data and campaign metrics, Mikal winds down by planning his next adventures abroad, training for mud runs, carp fishing and playing RPG and FPS shooter video games.