Last year, END. Clothing and New Balance teamed up for the wildly popular ‘Dusk‘ pack, and for 2019, they’re hoping to generate the same amount of hype with the ‘Purple Haze‘ collection! Taking inspiration from incense and its ancient relaxation properties, you definitely need a pair in your rotation this season!

Arriving in three distinct colourways, the pack works on the New Balance X-90 silhouette. From a vibrant purple version to a more understated grey iteration, these hues have been chosen to reference the different uses of incense across generations, ranging from the free-loving 1960s to the “hedonic fog” of the 1990s.


END. And New Balance Reunite For An Incense-Inspired X-90 Collection

END. And New Balance Reunite For An Incense-Inspired X-90 Collection

Other design highlights include co-branded detailing on the insoles, END.-branded lace tips, and de-bossed accenting on the tongue tab. Traditional New Balance logos also grace the lateral and medial side panels.

The END. x New Balance X-90 ‘Purple Haze’ pack is set to drop at END. on March 30th – one day after the END. x adidas Terrex Agravic XT. Let us know if you’ll be grabbing a pair,and while you’re here, take a look at the full New Balance sneaker range!


END. And New Balance Reunite For An Incense-Inspired X-90 Collection

END. And New Balance Reunite For An Incense-Inspired X-90 Collection