It's the biggest shopping event of the year and the highlight of any sneakerhead's calendar. Of course, we can only be talking about Black Friday. This year's madness doesn't officially happen until Friday, 29th November but true to tradition, retailers just keep on going live earlier and earlier. Take for example adidas UK - yep, the deals just got unlocked early!
Strictly for those in the know, this Black Friday early access was communicated via the adidas app. That's right, thousands of trainers, apparel and accessories are now discounted by up to 50%. The only catch is you'll need to open the app to unlock access!
This app exclusive offer includes all of the top-selling styles including those Ultra Boost S & Ls as well as the coveted Ultra Boost 19! Tons of colourways are up for grabs including the recent 'Halloween' Pack, now available for £97!
More contemporary adidas trainers are discounted and that includes the LXCON – a new trainer for 2019 that is both stylish and ultra-comfy. If you prefer the more iconic, even those are on sale too! Be sure to check out the adidas Powerphase and Yung 1s, available now for as low as £40!
Browse these early Black Friday discounts via the adidas app here and when you’ve added to cart, be sure to try the code HOLIDAY20 for an extra 20% off. It doesn’t work on everything but give it a shot as it makes that saving even more unmissable!