Take yourself back to the early 90s when it was acceptable to wear denim dungarees, neon panelled wind-breakers and sweaters tied around your waste. This was an era where colourful prints were a street staple, not a fashion faux pas. Think Will Smith in the Fresh Prince or that grungy style made popular by the like’s of Wayne’s World.
When you consider the differences between then and now, it actually doesn’t seem too different. The current trend for unaplogetic footwear and visible branding is clearly inspired by a time when people just didn’t care as much.
What may have been considered “ugly” this time last year is now being revered as a street-wear statement. And so it’s the revival of classic footwear which is bringing the most hype. Following on from last year’s Air Max 97 comeback and the recent spate of Air Max 98s comes another old-school trainer. The Nike Air Max Deluxe takeover begins this week!
The Nike Air Max Deluxe ‘Photo Blue’ is the first of many to arrive in 2018. This OG colourway sports the exact same use of neoprene which made it a revolutionary alternative to the Air Max 97 when it first launched.
That soft and perforated material makes it even more comfortable not to mention lightweight. Just like the originals, this 2018 Deluxue showcases a swirling print across the upper . Hits of vibrant orange features to the visible Air Unit underfoot.
As mentioned, this is a takeover which means you can expect tons of styles to launch over the next few months.