At the start of the year, hype for the Kanye x adidas collaboration was at an all-time-low. adidas CEO Kasper Rorsted confirmed that more than twenty Yeezys will drop in 2019, and sneakerheads everywhere felt that they were releasing way too many pairs. Demand slowly but surely increased back in March with the regionally-exclusive 'Special Release' pack, but this was followed by the Yeezy 700 'Geode' and the Yeezy 700 'Analog', which, while extremely underrated, were really nothing new.
That being said, with the announcement of the Yeezy Boost 350 V2 'Glow In Dark', the Yeezy Boost 350 V2 'Black', and of course, the Yeezy 700 V2 'Vanta', is Yeezy hype officially back? We set up a poll over on Twitter asking sneakerheads and we got some pretty interesting results! For more content like this, be sure to download the official The Sole Supplier app for free right now!
Of the almost one thousand people surveyed, 69% of sneakerheads agreed that Yeezy hype is officially back from the dead. The last all-black Yeezy Boost 350 V2 colourway was the iconic 'Bred' that dropped all the way back in February 2017, so it should come as no surprise that hype for the 'Black' is off the charts. Additionally, we've been asking for a 'Triple Black' Yeezy 700 since the silhouette debuted in November 2017, and the 'Vanta' will finally be dropping at the end of this month.
Three years ago, Kanye West turned the sneaker game on its head with the legendary Yeezy Boost 750 'Light Grey'. Unlike anything else before it, it features a glow-in-the-dark Boost midsole that was made to turn heads. With an average resale price of £680, it looks like Ye wants to replicate this winning formula with the 'Glow In Dark' colourway, and it looks like it's working. Regarded by many as the ultimate summer shoe, everyone and their dog wants a pair, and we don't blame them!
On the other side of the argument, 31% of sneakerheads don't think that Yeezy hype is back. While a portion of these are probably people who took Ls in the past and are just salty, they also do have a point. The last "hyped"; Kanye x adidas sneaker was probably the Yeezy Boost 350 V2 'True Form'. When it released, its value shot up to almost £500 a pop, but now, it has fallen to £315.
While hype definitely isn't everything when it comes to sneakerheads, this just goes to show that even the most in-demand colourways will decrease in value. In comparison, the Yeezy Boost 350 'Turtle Dove' still has a resale of £1,040, and the Yeezy Boost 350 V2 'Beluga' is averaging out at £540 after three years after it originally released. Will we ever get figures like this again? At this point, it's hard to say.
Is Yeezy hype officially back? Is it time for Kanye West to try something new? Will you be copping the 'Glow In Dark', 'Black', or 'Vanta'? Let us know what you think, and while you're here, be sure to take a look at the full adidas sneaker range!