Jon Wexler, adidas’s Global Director of Entertainment and Influencer Marketing, just shut down rumours of a Yeezy Boost 350 V2 ‘Bred’ restock. The incident occurred over the weekend in response to a Tweet from The Yeezy Mafia. According to the popular leak account, this restock of a hugely popular colourway would be arriving as soon as Autumn, 2019.
That said, the man responsible for bringing Kanye over to adidas, Jon Wexler was quick to deny the rumours. Retweeting The Yeezy Mafia’s post (which has since been deleted), he captioned with the phrase “#FAKENEWS”.
The update was met with disappointment from fans whilst other leak accounts are still adamant the release is going ahead. As the authority on all things Yeezy, however, Wexler’s Tweet should finally put these rumours to rest.
We recently caught up with Jon Wexler to discuss everything from influencer marketing to his favourite sneakers and how he made Kanye’s collaboration the most successful of its kind. Tune in to that podcast here and stay tuned for more info on the latest Yeezy 350 releases.