All those haters are quick to say “Yeezys are DEAD” but what they should be saying is “Yeezy re-sell is DEAD”. That’s the truth. It’s nothing to do with Kanye West’s controversial designs, or the fact that his Yeezy Boost 350 V2 has launched in more than 15 colourways. Of course, people might not be quite as excited for this shoe as they were back during the days of the ‘Beluga‘ or ‘Zebra‘ but the hype is still very much alive.
The difference now, compared with those early releases, falls solely with the re-sell value. Last year saw a shift from painfully limited releases, where around 1 in 10 were getting through the adidas queue, to a far more stress-free sneaker purchase. The large stock numbers have been great for collectors but at the same time, it’s left a hole in the re-sellers back pocket.
Despite a generous stock amount – 40,000 units alone via adidas EU – the True Form is in big demand. That shouldn’t surprise you as these were launched exclusively across UK and Europe. Clearly, there’ll be plenty of sneakerheads from the US and Asia that are willing to pay over retail.
Who knows, maybe Kanye wanted to ignite that spark of resell demand? It certainly puts even more focus on the adidas collaboration at a time when plenty more styles are rumoured for 2019.
Images via @thehypedkid & @markicksph