A sneaker convention without a pair of Yeezy Boost 350 V2s is pretty much unheard of these days. Introduced to the world back in September 2016, the iconic silhouette has birthed eighteen colourways, each releasing with as much hype as the next.


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With that said, after almost three years, Kanye should probably end the 350 V2 line with the ‘Special Release’ collection launching tomorrow at adidas UK and Foot Locker UK at 7am, and here’s why.


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Get hyped

This weekend’s ‘Special Release’ collection has garnered an unbelievable amount of hype. Comprising of three fire colourways, including the Yeezy Boost 350 V2 ‘True Form’ which will be releasing at adidas UK and Foot Locker UK at 7am, there hasn’t been this much hype surrounding a Yeezy release since the V2 ‘Black Friday‘ pack that hit shelves in November 2016. With that said, Kanye should follow this with even more hype, not just through a new colourway but with an entirely new generation of Yeezy Boost 350. The attention this release would get would be monumental.

It’s about time

The Yeezy Boost 350 V1 made its debut in June 2015, and just over a year later, we were treated to the Yeezy Boost 350 V2 in the form of the legendary ‘Beluga‘ colourway which, to this day, still has an average resale price of around £600. It’s hard to believe that it’s been almost three years since the 350 V2 was unveiled, and we think it’s about time Kanye dropped the third version of his flagship shoe. We actually saw samples of the 350 V3 back in April 2017, but obviously nothing came of those leaks.

Design refresh

This weekend’s ‘True Form‘ boasts an unbelievably fire design. Launching at adidas UK and Foot Locker UK at 7am, the shoe boasts a greyed-out Primeknit upper with a transparent stripe that shoots down the lateral side panel. While it’s unlike anything we’ve seen before, Kanye should probably release a fully re-designed Yeezy Boost 350 for 2019. While it doesn’t have to be drastic, it should be pretty different too. For instance, the 350 V1 and the 350 V2 both feature pretty similar designs, but the latter has obviously been given a much chunkier Boost midsole for added comfort and a Primeknit upper that’s considerably more hard-wearing.


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Changing markets

If you look at any sneakerhead’s daily rotation, we’re pretty sure you’ll find at least one pair of chunky sneakers in there. One of the hottest trends of 2018 and 2019, the dad shoe trend gave birth to iconic silhouettes such as the Yeezy 500 and, of course, the Yeezy Boost 700. Kanye needs to drop the Yeezy Boost 350 V3 now to point the market back towards lifestyle sneakers. In fact, the aforementioned 700 got the V2 treatment in just a year since its release, so where’s the 350 V3?

It’s in the name

With the ‘Special Release’ collection dropping this weekend, it’s the perfect time for Kanye to release the Yeezy Boost 350 V2. Why? Because it’s literally in the name. Since he first started collaborating with adidas back in February 2015, there’s never been a regionally exclusive Yeezy drop, and it’s the perfect way to end with a bang. A “special” collection for loyal fans of the 350 V2, there’s never been a better time to launch the 350 V3 than now.

What do you think? Should Kanye release the Yeezy Boost 350 V3 this year? Or are you happy with the direction he’s taking with the 350 V2? The Yeezy Boost 350 V2 ‘True Form’ is set to release tomorrow at adidas UK and Foot Locker UK at 7am. Let us know if you’ll be adding a pair to your collection, and be sure to check out the full Three Stripes sneaker range!


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