Featuring Pharrell and MIGOS
The adidas P.O.D System arrived in some style at the London launch party. Starting the day off with a work-shop and finishing it with performances from global superstars Pharrell and MIGOS.
Engineered with a podular sole unit, the silhouette features a new tooling built for the purpose of creating natural motion, flexibility and comfort. Drawing from the past in order to reimagine the future, the P.O.D. System represents a new standard in footwear.
The Maker’s Lab in Shoreditch gave users the chance to put together their own POD. With a wealth of materials and components to choose from, it was a sneakerheads dream to build a sneaker from the base up.
adidas creator Pharrell Williams was on hand throughout the day to lend his creative eye to everyones design.
Transitioning to the evening, adidas bought in the POD with a bang, with huge performances from Suspect and MIGOS.
The trio whipped the crowd into a frenzy with hit after hit. Rounded off with a surprise rendition of ‘Stir Fry’ in which Pharrell himself came out, this is night that many people will not forget.
The adidas P.O.D System is hitting retailers across the country from June 16.
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