As International Women’s Day approaches, Reebok is revisiting its “It’s a Man’s World” campaign which aims to challenge sportswear as a male-dominated industry by using subtle details. Reworking iconic silhouettes like the DMX Series 2200 Zip, the Aztrek Double, the Court Double Mix, the Club C and, of course, the Classic Leather.
This covetable collection has been crafted exclusively by women and looks to the 2001 “It’s A Woman’s World” advert, utilising the previously wildly successful crossed out lettering “It’s a Man’s World” across every single one of the silhouettes. The DMX, Aztrek Double and the Court Double Mix each come with a white upper and each is crafted from suede, leather or a luxe combination of the two and adds breathable mesh for added ventilation. Urban and technical at the same time, the campaign’s slogan takes pride of place on the front of each shoe.
The Classic Leather and Club C iterations are presented in matte black which the campaign slogan coming in a high-shine black finish at the side. Every single shoe is designed to keep you comfortable and to make you feel your very best.