Back in July, news broke that French fashion label Vetements was teaming up with Reebok for a vibrant Instapump Fury, embellished with a slew of colourful emojis. The unique kicks were unveiled as part of Paris Fashion Week, and now, we finally have an update on when exactly they’ll be dropping.

The aptly named ‘Logo’, which is the latest in a long standing collaboration between the two brands, was announced as part of Vetements’ Spring/Summer 2018 collection, but has now released ahead of time. The sneaker is set to be followed by another colourway, which will drop alongside the rest of the collection next year.




The sneaker comes with a grey and white upper constructed of leather and mesh, which features an all over Vetements’ monogram print. The stand out feature of the shoes are of course the eye roll and kissing face emojis, which replace the usual InstaPump Fury branding. Exclusively available through MR PORTER’s web store, the Vetements x Reebok InstaPump Fury ‘Logo’ is priced at a cool £705, so be ready to take on a second mortgage.