In the fickle world of fashion, trends don’t stick around for long. Whether you’re new to the whole sneaker hype or a veteran of collecting high-heat trainers, it’s always useful to stay in-the-know; what’s hot, what’s not and which trainers are worthy of your attention!

In this week’s trainer HYPE-O-METER, we take a look at some of the most sought-after sneaks from the last few weeks followed by those which aren’t getting any love. These are rated from the hottest to the deadest!

DISCLAIMER: Sneakerheads are encouraged to cop what THEY like and avoid the opinions of hype beasts. What some may consider “trash” are another person’s grail. Always cop responsibly!


Nike Air Max 98 Gundam

Are you surprised that this OG colourway ranks amongst the hottest sneaker releases of January? The Air Max 98 is set to explode onto the scene in a variety of styles as Nike celebrates the 20th anniversary of this classic trainer. The ‘Gundem’ starts the trend and will undoubtedly sellout when it arrives this month.


Yeezy Boost 350 V2 Blue Tint

Despite launching almost four weeks ago, that ‘Blue Tint’ Yeezy is still creating ripples online. This was the second most-produced colourway of the entire range which is actually good news for those who didn’t cop. It’s now selling for just over £250 on eBay, a bargain considering this is one of the most striking colourways.


Nike Air Force 1 CR7 Golden Patchwork

This special-edition AF1 from Cristiano Ronaldo re-released earlier this week which would explain why everyone is talking about this golden masterpiece. Sure, it was quick to sellout but prices aren’t too extortionate on eBay.


Nike Air Max 97 Metallic Hematite

There is something seriously fuego about this murdered-out AM97. A subtle metallic sheen adds even more stealth whilst a vibrant hit of red brings just the right amount of colour. Arriving on a blacked-out midsole, don’t expect these to stick around for long.


Nike Air More Money ‘Global Currency’ Pack

Okay, so this brand-new take on the Air More Uptempo won’t be for everyone but if you’re into high-top footwear, definitely give these a chance. This ‘Global Currency‘ Pack looks especially interesting with the flag and currency motif across the heel. Ultra premium suede and an adaptable upper makes these extra comfy.

Nike Air VaporMax Grey Red

The Vapormax isn’t enjoying the popularity it once did during last year’s onslaught of releases but that’s not to say it’s not commanding respect on the streets. The latest style to arrive showcases a winning blend of wolf grey and red.


adidas Prophere

It seems sneakerheads are divided by the new Prophere and not everyone is convinced with that oversized midsole. That said, the UNDFTD x adidas Prophere did sellout instantly, so it appears this range is somewhat popular.


adidas NMD R1 Primeknit STLT

Maybe, hype for the Nomad is slowing in general which would explain why the early launch of this new design at END. Clothing went unnoticed. On a positive note, this Primeknit crafted style looks kind of cool thanks to a transition effect across the upper.


adidas Futurecraft 4D

The Yeezy Mafia was the first to reveal the unfortunate news that this state-of-the-art runner wouldn’t be releasing in Spring or Summer. Legal issues have reportedly put a halt to any footwear boasting ‘Digital Light Synthesis‘. We can only hope this gets sorted because who wouldn’t want to rock the adidas Futurecraft 4D?

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