Buying limited trainers wasn’t always as easy as logging into Nike SNKRS app and requesting your size before dozing off and enjoying that Saturday morning lie-in. If you were mad about sneakers back in the day, that meant getting your arse out of bed and queuing at the store, even committing to a night-long campout!
As technology continues to make our lives easier, Nike are about to revolutionise their sneaker release set up once more. It all begins with the Nike Air Force 1 NikeConnect.
This iconic silhouette may look ordinary but an NFC chip is embedded in the heel. When the wearer scans this with a smartphone, they unlock access to an exclusive release platform known as “The Choice“.
According to Nike, those with access will be able to purchase up to two exclusive shoes each month.
The Nike Air Force 1 NikeConnect was quietly unveiled as an NYC exclusive but this concept is expected to arrive globally soon. It’s one of several new platforms as part of NikeConnect which aims to offer consumers a more immersive experience.
Stay tuned for more updates surrounding these futuristic releases, and let us know whether you think this is a great idea or useless gimmick? Otherwise, take a look at the latest Nike releases here.