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Danish sportswear icons Hummel have been at the helm of the sports scene for nearly 100 years and continue to pioneer their unique aesthetic that everyone knows and loves.

Founded in 1923 by Albert Messmer, this label has a steep heritage in sportswear, in particular football. Creating one of the very first football boots on the market, this was further evolved in 1956 when the iconic chevrons became the brands trademark insignia.

As soon as you think of Hummel, their long-term affiliation with the Danish national football team springs to mind. With Jon Dahl-Tomasson in the iconic red kit during the 2002 World Cup scoring goals for fun but this label is much more than that.

Working with the likes of 424 on Fairfax, mita Sneakers and OVERKILL, this Danish label still continues to push boundaries. Hit the links below for all of the latest news and releases from Hummel.