Nike Air Jordan 1

The Jordan 1 has got to be the hottest sneaker of 2021! Generations of sneakerheads have experienced the hype surrounding Nike Air Jordan 1 releases. This old-school silhouette first launched as a basketball high-top, named after one of the best in the game. Whilst Michael Jordan was making strides between the hoops, his trainer collaboration with Nike - Jordan Brand - quickly became a sensation on the streets.

Before you purchase a pair of these classic shoes, check out our Jordan 1 Size Guide put together by our team of experts.

It was a visionary model when it first launched in 1985 and designed by Peter Moore (also of Dunk fame). The controversial Air Jordan 1 ‘Bred’ was outlawed by the NBA which had previously only allowed all-white footwear. MJ broke the rules and the resulting fines and charges from the NBA only added to the appeal. It wasn’t long before Jordan 1s were seen on the feet of rappers, athletes and other influential stars.

The Nike Air Jordan 1 Retro High OG has released in hundreds of colourways from OGs such as the timeless Jordan 1 ‘Chicago’, ‘Neutral Grey’ and ‘Midnight Navy’ to newer additions such as the ‘Mocha’, the Travis Scott x Nike Air Jordan 1 Low 'Cactus Jack' and the Off-White x Nike Jordan 1 'UNC'.

For more of the greatest colourways, make sure to check out our list of the 25 Best Jordan 1 Colourways of All Time!

Thanks to the use of premium materials as well as the iconic detailing and Swoosh/Jumpman logos, this is a timeless and versatile trainer. Whether you’re rocking the new Flyknit renditions, keeping it strictly OG, Zoom or even going for an Air Jordan 1 Mid this is a lifestyle staple with bags of curb appeal.

Check out our selection of the best Jordan 1s from retailers all over Europe including the latest and greatest upcoming Nike releases.