Average monthly search volume for 11 common trainer categories was taken for each respective city per
Google Keyword Planner data.
The Sole Supplier Score
data was used to determine the number of users from each respective city to
The Sole Supplier site, between 1st January 2018 and 31st October 2018 per capita.
The average of the normalised scored from each of the four categories described above were calculated
to determine the Overall Average Score and which city takes the crown as the Sneaker Capital of the