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  • Sale
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About

The Sole Supplier was founded in 2013, with the aim to provide accurate trainer news and release information for the UK and European market. Our community of partners (brands and enthusiasts) provide us with new and exclusive content daily alongside our dedicated in-house team of experts.

Curation and selection are key processes for The Sole Supplier. Each item on site is handpicked with insight into legacy, fashion trends, audience and heritage considerations. Through working with over 50 different retailers online, we provide up to date release information on the most coveted footwear from across the continent. The release dates section has become a pivotal destination for the sneaker and streetwear community, especially those looking to stay up to date with trends.

The Sole supplier’s news section is the landing place for all rumours and breaking information from the footwear community. Visitors will find this section littered with rumoured releases, leaked images and reviews from our team of trusted experts. Video content is also a heavy focus, to give a more dynamic, informative and visual insight into the latest trend from the footwear scene.

The Sole Supplier iOS app relaunched in late 2018, with the purpose of providing an even smoother user experience for the sneaker community. Through our app, we also deliver all the latest releases, launch dates and confirmed stockists.

Contact

T: 020 3743 1482

The Sole Supplier
70 CKR House
East Hill
Dartford
DA11RZ

For advertising enquiries or to request a media kit please contact:
christian@thesolesupplier.co.uk

Meet The Team

  • George Sullivan - CEO and Founder

    George Sullivan

    CEO and Founder

  • Dan Timcke - CMO

    Dan Timcke

    CMO

  • Christian Davies - Head of Content and Affiliate Partnerships

    Christian Davies

    Head of Content and Affiliate Partnerships

  • Pedrom Pourkashanian - Head Of Acquisition

    Pedrom Pourkashanian

    Head Of Acquisition

  • Nicholas Kirsten - CTO

    Nicholas Kirsten

    CTO

  • Maya Traykova - Head of Growth

    Maya Traykova

    Head of Growth

  • Adam Cheung - Editor-in-Chief

    Adam Cheung

    Editor-in-Chief

  • Emily Atkins - Senior Digital Marketing and Acquisition Manager

    Emily Atkins

    Senior Digital Marketing and Acquisition Manager

  • Miles Denton - Senior Digital Marketing and Acquisition Manager

    Miles Denton

    Senior Digital Marketing and Acquisition Manager

  • Dave Capener - Product Manager

    Dave Capener

    Product Manager

  • Lana Manners - Photography and Video

    Lana Manners

    Photography and Video

  • Kelly Tennant - Senior Content and Social Media Manager

    Kelly Tennant

    Senior Content and Social Media Manager

  • Constantin Cerdan - Senior Full Stack Developer

    Constantin Cerdan

    Senior Full Stack Developer

  • Ryan Wise - Lead Developer

    Ryan Wise

    Lead Developer

  • Sam Saunders - Senior iOS Developer

    Sam Saunders

    Senior iOS Developer

  • Jorge Palomino - iOS Developer

    Jorge Palomino

    iOS Developer

  • Chloe Thomas - Social Media Executive

    Chloe Thomas

    Social Media Executive

  • Jack Aldrich - Content Writer

    Jack Aldrich

    Content Writer

  • Jack Strong - Content Writer

    Jack Strong

    Content Writer

  • Ahsan Asif - Senior Product Coordinator

    Ahsan Asif

    Senior Product Coordinator

  • Raphael Paz - Content Writer

    Raphael Paz

    Content Writer

  • Alim Montell Jalloh - Brand Content and Social Manager

    Alim Montell Jalloh

    Brand Content and Social Manager

  • John-Francis Cabanus - Visual Content Manager

    John-Francis Cabanus

    Visual Content Manager

  • Sandeep Bethina - Junior Product Coordinator

    Sandeep Bethina

    Junior Product Coordinator

  • Jamie Hyam - SEO Executive

    Jamie Hyam

    SEO Executive

  • Ana Sencenko - Digital Marketing Executive

    Ana Sencenko

    Digital Marketing Executive

  • Jess Bell - Digital Marketing Executive

    Jess Bell

    Digital Marketing Executive

  • Pip McQuarrie - Blockchain and Cryptocurrency Manager

    Pip McQuarrie

    Blockchain and Cryptocurrency Manager

  • Ellie Cunningham - Junior Video Editor and Creator

    Ellie Cunningham

    Junior Video Editor and Creator

  • Alex Neep - React Developer

    Alex Neep

    React Developer

  • Craig Freestone - Social Media Executive

    Craig Freestone

    Social Media Executive

  • Happy Krishna - Junior Product Coordinator

    Happy Krishna

    Junior Product Coordinator

  • Eniz Hasan - Junior Full Stack Developer

    Eniz Hasan

    Junior Full Stack Developer

  • Sam Blackman - UX/UI Designer

    Sam Blackman

    UX/UI Designer

  • Dhylan Chohan - Junior Video Editor and Creator

    Dhylan Chohan

    Junior Video Editor and Creator

  • Minesh Patel - Senior Full Stack Developer

    Minesh Patel

    Senior Full Stack Developer

  • Olu Akinolugbade - Frontend Developer

    Olu Akinolugbade

    Frontend Developer

  • Mainul Sarder - Junior Full Stack Developer

    Mainul Sarder

    Junior Full Stack Developer

  • Georgie Gilbert - Content Writer

    Georgie Gilbert

    Content Writer

  • Jez Rivera - Content Creator & Social Media Assistant

    Jez Rivera

    Content Creator & Social Media Assistant

  • Mikal Tang - CRM & Email Marketing Manager

    Mikal Tang

    CRM & Email Marketing Manager

  • Alex Woodward - Senior Quality Assurance Analyst

    Alex Woodward

    Senior Quality Assurance Analyst

  • Lauren Regan - Executive Assistant

    Lauren Regan

    Executive Assistant

  • Taylor Lumley - Digital Marketing Executive

    Taylor Lumley

    Digital Marketing Executive

  • Duncan McCririck - Product Owner

    Duncan McCririck

    Product Owner

  • Jan Reyes - UX/UI Designer

    Jan Reyes

    UX/UI Designer

Editorial Policy

Born in 2013, The Sole Supplier aims to deliver the most up to date sneaker news and release information for the UK / European market. We are the fastest and most comprehensive sneaker news site, delivering daily news and content on exclusive sneaker releases.

The Sole Supplier are committed to the highest editorial standards, ensuring our news and content is accurate and truthful. As sneaker experts we are passionate about our content and giving our readers informed and up-to-date sneaker news. We live and breathe sneakers so take great pride in our editorial principles and process.

Editorial principles

Our editorial principles are:

  • Accuracy
  • Impartiality
  • Transparency
  • Accountability
  • Originality

We work to ensure our content is accurate, impartial, transparent and that we are fully accountable to our readers. Our content and news is original, unique and serves an audience who are just as passionate about sneakers as we are.

Editorial process

To ensure we consistently meet our editorial principles, The Sole Supplier has a clear and rigorous editorial process:

Planning

We have a detailed content calendar which allows us to plan and structure our articles carefully over time, whilst also giving us the flexibility to respond to breaking news stories when they arise.

Research

Before writing our content comences, we undertake methodical research on each topic. All our content is carefully researched and fact checked to ensure accuracy at every level.

Production

Once a piece of content has been researched and planned, our dedicated team of sneaker specialists formally draft the article or news item.

Visual assets

During production we source relevant imagery or visual assets (and any associated permissions), or undertake our own imagery to give each article a unique visual edge.

Editing and sign off

Once drafted, each article is reviewed and edited by our senior team. Articles are checked for accuracy, tone, presentation and spelling/grammar. Once approved by an editor the articles are either pushed live or scheduled for a particular date and time.

Review and moderation

Once an article is live, it is reviewed again for accuracy and presentation, to ensure all correct spelling and styling has been implemented correctly. We also take feedback on all content from our audience on social media, and feed this back to the wider editorial team. This helps us to understand the kinds of content and formats which are resonating best with our audience, helping to inform our future content plans.

Advertising Policy

We write articles that will be of interest to you, with a focus on the latest news, trends, brands, product launches and offers.

We write about products and services we think you may want to buy, and we want to help you find where you can buy them, so we will sometimes include links to those products. When we do, we usually use ‘affiliate links’. This means that if you click through those links to visit another company’s site or to buy a product, we might earn a commission from that company.

We don’t receive commission on all sales, just ones where the other company has an affiliate scheme of which we are a member or where we have an agreement with them. Not all the links to other companies’ websites are affiliate links, because we also link to various sites that we believe will be interesting to you.

Our articles which do contain affiliate links will include the following disclosure notice at or near the top of the page, “We may earn a commission when you buy something from links on this page. Learn more”.

In all cases, the products we feature are independently selected by our editors and we only recommend products we think you’ll love. We are very selective about who we work with, and we only collaborate with other companies to use affiliate links, create sponsored content and to allow advertising on our platforms when we think it’s something our readers and followers would be interested in, and it’s worthy of your time!

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The Sole Supplier
70 CKR House
East Hill
Dartford
DA1 1RZ
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