Born in 2013, The Sole Supplier aims to deliver the most up to date sneaker news and release information for the UK / European market. We are the fastest and most comprehensive sneaker news site, delivering daily news and content on exclusive sneaker releases.

The Sole Supplier are committed to the highest editorial standards, ensuring our news and content is accurate and truthful. As sneaker experts we are passionate about our content and giving our readers informed and up-to-date sneaker news. We live and breathe sneakers so take great pride in our editorial principles and process.

Our editorial principles are:

We work to ensure our content is accurate, impartial, transparent and that we are fully accountable to our readers. Our content and news is original, unique and serves an audience who are just as passionate about sneakers as we are.

To ensure we consistently meet our editorial principles, The Sole Supplier has a clear and rigorous editorial process:

We have a detailed content calendar which allows us to plan and structure our articles carefully over time, whilst also giving us the flexibility to respond to breaking news stories when they arise.

Before writing our content comences, we undertake methodical research on each topic. All our content is carefully researched and fact checked to ensure accuracy at every level.

Once a piece of content has been researched and planned, our dedicated team of sneaker specialists formally draft the article or news item.

During production we source relevant imagery or visual assets (and any associated permissions), or undertake our own imagery to give each article a unique visual edge.

Once drafted, each article is reviewed and edited by our senior team. Articles are checked for accuracy, tone, presentation and spelling/grammar. Once approved by an editor the articles are either pushed live or scheduled for a particular date and time.

Once an article is live, it is reviewed again for accuracy and presentation, to ensure all correct spelling and styling has been implemented correctly. We also take feedback on all content from our audience on social media, and feed this back to the wider editorial team. This helps us to understand the kinds of content and formats which are resonating best with our audience, helping to inform our future content plans.

We write articles that will be of interest to you, with a focus on the latest news, trends, brands, product launches and offers.

We write about products and services we think you may want to buy, and we want to help you find where you can buy them, so we will sometimes include links to those products. When we do, we usually use ‘affiliate links’. This means that if you click through those links to visit another company’s site or to buy a product, we might earn a commission from that company.

We don’t receive commission on all sales, just ones where the other company has an affiliate scheme of which we are a member or where we have an agreement with them. Not all the links to other companies’ websites are affiliate links, because we also link to various sites that we believe will be interesting to you.

Our articles which do contain affiliate links will include the following disclosure notice at or near the top of the page, “We may earn a commission when you buy something from links on this page. Learn more”.

In all cases, the products we feature are independently selected by our editors and we only recommend products we think you’ll love. We are very selective about who we work with, and we only collaborate with other companies to use affiliate links, create sponsored content and to allow advertising on our platforms when we think it’s something our readers and followers would be interested in, and it’s worthy of your time!