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About

The Sole Supplier was founded in 2013, with the aim to provide accurate trainer news and release information for the UK and European market. Our community of partners (brands and enthusiasts) provide us with new and exclusive content daily alongside our dedicated in-house team of experts.

Curation and selection are key processes for The Sole Supplier. Each item on site is handpicked with insight into legacy, fashion trends, audience and heritage considerations. Through working with over 50 different retailers online, we provide up to date release information on the most coveted footwear from across the continent. The release dates section has become a pivotal destination for the sneaker and streetwear community, especially those looking to stay up to date with trends.

The Sole supplier’s news section is the landing place for all rumours and breaking information from the footwear community. Visitors will find this section littered with rumoured releases, leaked images and reviews from our team of trusted experts. Video content is also a heavy focus, to give a more dynamic, informative and visual insight into the latest trend from the footwear scene.

The Sole Supplier iOS app relaunched in late 2018, with the purpose of providing an even smoother user experience for the sneaker community. Through our app, we also deliver all the latest releases, launch dates and confirmed stockists.

Contact

T: 020 3743 1482

The Sole Supplier
70 CKR House
East Hill
Dartford
DA11RZ

For press and editorial please contact
dan@thesolesupplier.co.uk

For advertising enquiries or to request a media kit please contact:
christian@thesolesupplier.co.uk

Meet The Team

  • George Sullivan - CEO and Founder

    George Sullivan

    CEO and Founder

  • Dan Timcke - CMO

    Dan Timcke

    CMO

  • Christian Davies - Head of Content and Affiliate Partnerships

    Christian Davies

    Head of Content and Affiliate Partnerships

  • Adam Cheung - Head of News and Creative

    Adam Cheung

    Head of News and Creative

  • Tegan Price - Head of Creative: The Sole Womens

    Tegan Price

    Head of Creative: The Sole Womens

  • Miles Denton - Social Media Assistant and Product Co-ordinator

    Miles Denton

    Social Media Assistant and Product Co-ordinator

  • Pedrom Pourkashanian - Head of Acquisition

    Pedrom Pourkashanian

    Head of Acquisition

  • Nicholas Kirsten - Development Team Lead

    Nicholas Kirsten

    Development Team Lead

  • Maya Traykova - Head of Growth

    Maya Traykova

    Head of Growth

  • James Whitelock - Head of SEO

    James Whitelock

    Head of SEO

  • Emily Atkins - Digital Marketing and Paid Social Executive

    Emily Atkins

    Digital Marketing and Paid Social Executive

  • Paige French - Writer

    Paige French

    Writer

  • Lana Manners - Videographer

    Lana Manners

    Videographer

  • Kelly Tennant - Content Writer and Social Media Executive

    Kelly Tennant

    Content Writer and Social Media Executive

  • Azhar Islam - iOS Developer

    Azhar Islam

    iOS Developer

  • Ali Maffon - Front-End Engineer

    Ali Maffon

    Front-End Engineer

  • Ryan Wise - Senior Full-Stack Developer

    Ryan Wise

    Senior Full-Stack Developer

  • John Francis-Cabanus - Junior Videographer

    John Francis-Cabanus

    Junior Videographer

  • Ahsan Asif - Senior Product Coordinator

    Ahsan Asif

    Senior Product Coordinator

  • Sandeep Bethina - Junior Product Coordinator

    Sandeep Bethina

    Junior Product Coordinator

  • Jack Aldrich - Writer

    Jack Aldrich

    Writer

  • Constantin Cerdan - Senior Full Stack Developer

    Constantin Cerdan

    Senior Full Stack Developer

Editorial Policy

Born in 2013, The Sole Supplier aims to deliver the most up to date sneaker news and release information for the UK / European market. We are the fastest and most comprehensive sneaker news site, delivering daily news and content on exclusive sneaker releases.

The Sole Supplier are committed to the highest editorial standards, ensuring our news and content is accurate and truthful. As sneaker experts we are passionate about our content and giving our readers informed and up-to-date sneaker news. We live and breathe sneakers so take great pride in our editorial principles and process.

Editorial principles

Our editorial principles are:

  • Accuracy
  • Impartiality
  • Transparency
  • Accountability
  • Originality
We work to ensure our content is accurate, impartial, transparent and that we are fully accountable to our readers. Our content and news is original, unique and serves an audience who are just as passionate about sneakers as we are.

Editorial process

To ensure we consistently meet our editorial principles, The Sole Supplier has a clear and rigorous editorial process –

Planning

We have a detailed content calendar which allows us to plan and structure our articles carefully over time, whilst also giving us the flexibility to respond to breaking news stories when they arise.

Research

Before writing our content comences, we undertake methodical research on each topic. All our content is carefully researched and fact checked to ensure accuracy at every level.

Production

Once a piece of content has been researched and planned, our dedicated team of sneaker specialists formally draft the article or news item.

Visual assets

During production we source relevant imagery or visual assets (and any associated permissions), or undertake our own imagery to give each article a unique visual edge.

Editing and sign off

Once drafted, each article is reviewed and edited by our senior team. Articles are checked for accuracy, tone, presentation and spelling/grammar. Once approved by an editor the articles are either pushed live or scheduled for a particular date and time.

Review and moderation

Once an article is live, it is reviewed again for accuracy and presentation, to ensure all correct spelling and styling has been implemented correctly. We also take feedback on all content from our audience on social media, and feed this back to the wider editorial team. This helps us to understand the kinds of content and formats which are resonating best with our audience, helping to inform our future content plans.