New Balance 990

The New Balance 990 (Made in the USA and Made in UK)is arguably the best silhouette to ever launch from the American footwear label, it's simply a design classic and has even become a status symbol for those in the know when it comes to footwear! Now in it's fifth rendition (the New Balance 990v5), the 990 is a must-have for anyone with an interest in fashion and trends. The athletic shoe was even famously worn by Steve Jobs, who is cited by many as an unlikely style icon.

Originally created as a running shoe, the New Balance 990 is part of the 99x series, along with the 991, 992 and 993. While all other models in the series are popular, the 990 is easily the sneaker that trumps the rest in terms of popularity. The New Balance 990v4 is without a doubt the most-loved variation of the 990 due to its clean design and dad shoe vibes. However, production of the v4 was stopped in 2019 with the 990v5 taking over as the current silhouette. The serious runner is made in the United States at New Balance's headquarters and comes in at a price tag of around £180, although prices may vary especially with collaborations. Classic colourways include Castlerock Grey, Burgundy and the Nimbus Cloud iteration.

The new pair showcases exaggerated design details with the label's signature N logo adorned on both sides, like most New Balance shoes. The uppers are usually crafted from suede, leather and mesh that runs down to the toe box, showing off the premium construction materials used by the brand. Additional branding is usually featured at the tongue, while the rest of the innovative technology lies underfoot. Famous 990 collaborations include those with Aime Leon Dore, Kith and Stussy.

The perfect combination of cushioning and EVA core foam is spread across the ENCAP midsoles and heel to make this new shoe ideal for stability and everyday wear, whether it's a long walk or a short trip round the block. If you're looking for comfort then New Balance is the place to start, especially the 990!

Make sure to keep it locked in right here at The Sole Supplier for all the latest sneaker updates regarding upcoming New Balance drops, as we'll be the first to let you know when it comes to high-heat releases, raffles, general launches and so much more! You can also find all the latest Nike, Reebok, and adidas releases here at The Sole Supplier!