Diadora was founded in 1948 and it was a far cry from the sneaker brand that we know and love today. Initially founded as a laboratory for making mountain boots, they switched things up in the '70s when we finally saw a shift into track shoes and the '90s were dominated by football. Finally in 1998 they launched their first lifestyle sneaker and they never looked back.
The word, Diadora, comes from the Greek, "dia-dora", which means “sharing gifts and honours" and that they truly are. With incredible silhouettes such as the N9000 and B.Elite at their disposal, the Italian natives have racked up quite the portfolio of incredible sneakers.
Working with KITH and Ronnie fieg on the RF7000, 24 Kilates created the exceptional 'Sol & Sombra' pack or the now iconic 'Castellers' by LimitEDitions, these sneakers are up there as some of the biggest grails on the market.
Hit the links below for all of the latest Diadora news and releases.