New Balance has been heading the sneaker game for over one hundred years. Founded by William J. Riley as the Arch Support Company, the American footwear imprint now releases some of the highest quality creps on the market.
Signature sneakers include the 574, the 247, and of course, the 990v4, a silhouette that most definitely deserves a spot in your collection. New Balance has collaborated with a wide range of artists and hyped brands, including KITH, JJJJOUND, J. Crew, and END. Clothing. Its ‘Made in England’ collection from 2018 was incredibly well received by many sneakerheads, being made in Britain and sold exclusively at select stockists.
The ultimate shopping destination for exclusive New Balance sneakers online.
The Sole Supplier curates the latest and greatest in New Balance footwear, from retailers across the UK and Europe.