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New Balance has been heading the sneaker game for over one hundred years. Founded by William J. Riley as the Arch Support Company, the Boston-based footwear imprint now releases some of the highest quality creps on the market. The brand's 'Made in England' and 'Made in USA' ranges offer some of the best quality shoes available.

Keep it locked into this page for the latest news on upcoming New Balance trainer releases. Whether you're after a high-heat collab such as the Aime Leon Dore collection or a general release, we will help you find your new favourite pair of trainers!

To make sure you always get the perfect fit when shopping the latest deals online, check out our Definitive New Balance Size Guide for sizing tips for all the biggest NB silhouettes!

New Balance Best Sellers

New Balance truly make a sneaker for everyone. In a campaign for their iconic 990 trainer, the brand claims to be "worn by supermodels in London and dads in Ohio". With their 99x range which consists of fan favourites such as the 991, 992, and New Balance 997, the brand bring unrivalled quality and versatility. New Balance are truly the ultimate lifestyle trainer brand.

They also create a number of models focused more on sport and performance. The New Balance 1080 for example is considered one of the best running shoes available.

If you're looking for a classic every-day wear shoe, you are spoilt for choice. The NB 550, 530 or the popular 2002R are all classics which will fit into anybody's rotations. Not to mention the new New Balance 327 which has been taking over sneaker stores across the world.

Make sure to also check out our New Balance clothing selection and make sure you have the perfect hoodie, t-shirt or joggers to go with your kicks.

New Balance Collabs

New Balance have been killing it with their collabs recently. Aside from their partnership with Aime Leon Dore, we have also seen a number of high-heat collaborations with brands such as Levi's, JJJJound, J. Crew, END., and many, many more.

The Sole Supplier is your go-to destination for all the best old and upcoming New Balance releases. If you're wanting to keep up with all the hyped shoes New Balance have coming in the future, make sure to download our app, check us out on socials and stay locked. Never Miss A Drop™!