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There is no brand in the world right now hotter than Off-White. Founded in 2013 by Virgil Abloh, this Milanese label is steeped in streetwear history. Working with everyone from Timberland and Nike all the way up to Evian and IKEA, OW is the label doing the most for the streetwear culture right now.

As a former member of #BEEN #TRILL, Creative Director of Kanye West's Donda agency and designer at Pyrex Vision, Virgil Abloh is at the forefront of what is perceived as cool right now. Currently the Artistic Director of Louis Vuitton's menswear collection, there is no denying that Alboh has surpassed his mentor West as the biggest name in streetwear

His own label Off-White produces some of the most innovative collections every season, with sneakers being at the forefront of the runway shows. With amazing silhouettes such as the Off-Court, Jogger and Polo all boasting the signature diagonal stripes and zip-ties, it is easy to see why everyone is after a pair of Off-White sneakers.