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When Nike took a chance on young designer Sergio Lozano in 1995, few expected his Air Max 95 would become a sneaker legend. Yet its layered styling emulating rain-eroded earth and breakthrough visible air technology spoke for themselves. Despite clashing with '90s norms, AM95 innovations like ergonomic construction resonated with runners worldwide, gaining pop culture fame through hip-hop and UK subcultures like Liverpool's "110s" scene.

Today, the Air Max 95 is one of Nike's most popular silhouettes in the UK, sustaining its icon status through high profile collaborations and a perfect balance of retro releases and brand new colourways. The "OG Neon" is still the most sought after colourway but newer releases such as the "Anatomy of Air", which references the 95s inspiration of the human anatomy, and the Corteiz colaborations remain popular. The hype which still surrounds the AM95 echoes the buzz that defined the ‘90s pandemonium, proving Lozano's unconventional AM95 an enduring icon.