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The Nike Shox, originating from a 1984 concept, was developed over 16 years, culminating in its public release in 2000. The technology, featuring four hollowed-out polyurethane foam columns, aimed to provide energy return and impact absorption for runners.

The Shox R4 and Shox BB4 were among the initial releases, with the latter gaining attention thanks to Vince Carter's on court performances. Despite initial success, later editions faced challenges, but a 2019 retro campaign reignited interest in the cult favourite, particularly with the Shox TL (Total). Notable collaborations with COMME des GARÇONS, Skepta, Neymar, and Martine Rose brought the Shox to the forefront of high fashion and streetwear.

The sneaker's unconventional aesthetic initially positioned it as a choice for outsiders, later gaining popularity with mainstream sneakerheads. The Nike Shox continues to evolve, with new waves of footwear fans falling in love with the shoe time and time again. Browse our selection and pick up your perfect pair today!