Nike Air Max 270

The Nike Air Max 270 is Nike’s latest and greatest lifestyle silhouette, and originally debuted as part of the Air Max Day 2018 celebrations. It launched in Hot Punch, White Volt, and Total Orange colourways, and the sneaker boasts the biggest heel bag across the retailer’s entire Air Max range. It’s developed for both everyday and active wear, so whatever the occasion you can count on a pair of Nike Air Max 270’s to do the job. Since the original launch we’ve seen thousands of different versions that have all proved to be mighty popular with consumers, so let’s delve a little deeper into the roots of the pair!

The Nike Air Max 270 is now one of the most popular selling trainers for the Oregon-based brand, with several iterations launching since the debut. It’s inspired by previous Air Max models such as the Air Max 95, the Air Max 180 and the Air Max 360, with the uppers crafted almost entirely from technical mesh for an ultra-athletic look. A plethora of colourways have launched over the years, almost all of them featuring Nike’s signature mini-Swoosh logo embroidered onto the lateral side for an instantly-recognizable branded touch.

The Nike Air Max 270 is aptly named, donning a 270-degree Air Unit below the heel for a striking and in-your-face look. You can expect nothing but serious comfort from these - with the 32mm tall unit situated under the heel, optimising both comfort and stability. If you’ve got a long day ahead and want to remain cosy at all times, then rest assured you won’t regret slipping into a pair of Nike Air Max 270’s!

Ever since the OG Nike Air Max 270 dropped it’s been a popular model, but recently the Swoosh brand has started experimenting and creating different models using the technology. The Air Max 270 react combines the model with Nike’s hugely-successful React midsole technology, with successful Nike collaborator and world-class rapper Travis Scott even set to release his very own version (the Nike x Travis Scott Air Max 270 React) of the silhouette that fans are already eagerly anticipating.

Alongside this, the Nike Air Max 270 Bowfin also proved it’s worth when it launched in mid-2018, acting as the utilitarian version of the popular trainers. The uppers are swapped out for a water-resistant and bulkier edition, while durable rope-laces are included to ensure that no matter how difficult the terrain is to traverse, that these will succeed!

While we’ve already seen a few high-profile collaborations use the Nike Air Max 270 as the blank canvas, we’re already gearing up to see what the Swoosh brand has in store for it next. The silhouette has clearly proven it’s worth in gold for the brand, and it’s only up from here. Make sure you keep it locked into The Sole Supplier at all times, as we’ll be the first to update you with all the latest releases and news in the footwear world! While you’re here, browse the vast range of Air Max 270’s available to cop right now above, we’re sure that there’s something for everyone!