New Balance 550

The New Balance 550 has been the breakout sneaker of 2021! A timeless silhouette, the 550 was first released in 1989 as part of the brand's basketball range. It sat in the New Balance archives for decades until it was recently brought back into the line-up following a hyped collaboration with Teddy Santis' Aime Leon Dore.

In 2020 Aime Leon Dore partnered up with New Balance partnered up with New Balance for a FW20 collection based around basketball and culture. As part of this collection, four colourways of the New Balance 550 including the timeless Aime Leon Dore x New Balance 550 White Green were released.

This collaboration did so well that New Balance brought the silhouette back into the general release catalogue where it has been very well received by the public and sneakerheads. With its simple and clean design, this timeless classic has become one of New Balance's best-selling silhouettes. Similar to Nike's faithful Dunk silhouette, New Balance's 550 stays true to its basketball roots through a lifestyle sneaker.

Due to the silhouettes popularity within the community, we are sure to see a few more hyped releases for the New Balance 550. To make sure you don't miss out on any upcoming New Balance release, be sure to keep locked into The Sole Supplier!