Shop New Balance 550


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Retro style meets modern comfort. First released as a technical basketball shoe in 1989, the New Balance 550 has been reborn as a lifestyle sneaker. After sitting in the New Balance archives for a number of years, a collaboration with Teddy Santis' Aimé Leon Dore brought this classic silhouette to the forefront of the sneaker industry. Updated to now feature ABZORB cushioning, if you're looking for a sneaker you can wear everyday the NB550 is a great option.

Since initially releasing, the 550 has seen a number of incredible colourways and collaborations. Aside from the ALD releases, the silhouette has also been the base for collabs with Rich Paul and a favourite here at The Sole Supplier, Joe Freshgoods. Some of our personal favourites include the iconic "White/Green" to keep up the vintage feel of the silhouette or the "Triple White" is your looking for a shoe you can wear with almost anything.

Can't get enough of vintage styles? Then the New Balance 550 should be top of your list. We've rounded up some of our top picks from Europe's leading retailers but make sure to browse our full selection to find the best pair for you!