The Rich Paul x New Balance 550 "Forever Yours" Flaunts a Distinctive Lavender Hue

After the success of their inaugural collaboration in 2021, New Balance x Rich Paul are back to launch yet another rendition of the New Balance 550 silhouette. In contrast to the previous model, this latest silhouette embraces the more colourful side of things, delivering a fresh aesthetic in time for the summer.

For those who aren't hardcore NBA fans, Rich Paul just so happens to be one of the biggest agents in all sports, with his clientele list including the likes of LeBron James, Anthony Davis, and Zach LaVine. Now, the famed American agent will once again lend his creative side to New Balance for this "Forever Yours" rendition.

By all appearances, the theme behind the "Forever Yours" could easily be mistaken as a Valentine's release, but that doesn't seem to be the case given its imminent release date. The shoe itself sees buttery suede uppers sitting atop a classic 550 sole. A distinguished lavender hue graces the suede in its entirety, backed up by a co-branded logo atop each tongue. At the rear, an "RP" imprint complete with a rose decorates the heel, providing Rich Paul's signature stamp on things.

The shoe is expected to launch on the 14th of July, at selected retailers. It's unclear at this point if we will see a UK release, so make sure to set release reminders below for the best chance of copping! In other footwear news, Yoon's next Swoosh link-up includes an AMBUSH x Nike Uptempo Low.