Nike Continues to Pave the Way For Women In Its New Campaign

Nike has already dropped hints that 2023 will hold big things for its women’s division, but instead of just talking the talk, the Swoosh is proving to walk the walk with its latest campaign. Backed by the brand’s ‘biggest investment in women yet’, Nike has brought together a collective of powerful and talented women to celebrate the roll-out.

Fronted by long-time Nike collaborator and AMBUSH Creative Director Yoon Ahn, the campaign also stars fashion designer Fen Cheng Wang, as well as musicians Megan Thee Stallion and Parris Goebel. In true Swoosh fashion, it also spotlights a number of female athletes and trainers, who of course speak to the beating heart of Nike’s mission.

The campaign was designed to celebrate the joy, possibility, freedom and boundless expression that can be found in all forms of movement, and together, the women involved embody togetherness, strength and attitude. These women represent a mix of competitive sport, fitness, movement and style, helping everyone to feel seen, included and part of a community.

Speaking on the campaign, Liz Weldon, VP of Nike’s Global Women’s Brand Management said:

“For the last 50 years, we’ve been both irreverent and directive — Just Do It. We’ve encouraged people everywhere to take charge and go for it. Today, we’re meeting people where they are. We want everyone to be able to realize their best selves across mind, body and life. And we’re celebrating all forms of movement, for all women and all bodies. We see women and girls leading change in all facets of society, and we want to be her biggest champion.”

Check out the campaign right here, and while you're with us, peep an early look at the rumoured Jacquemus Air Force 1.