The main character of the collection is obviously the pre-match jersey (which will be worn by the France players at the FIFA World Cup) – which comes in a blue base with vertical stripes repping the crest of the Gallic rooster, the French flag and the Jacquemus stamp. The drop also includes tracksuits with the French flag and the Jacquemus logo, and a new Nike Cryoshot in a white colourway with blue and red details. The two brands have also partnered with Sport dans la Ville, a non-profit organisation which offers sports to young people from disadvantaged areas.  

The campaign brings Kylian Mbappé, Désiré Doué, Warren Zaire-Emery and Aurelien Tchouameni – all donning the Jacquemus x France collection. “From this memory emerges a wardrobe that revisits the nostalgia of ‘90s football culture through clean lines, pure proportions and an unmistakably French elegance,” said the French house in a statement. “Signature stripes are reinterpreted through a football perspective, while classic fabrics replace technical materials, creating pieces that feel honest, enduring and deeply connected to the heritage of the game.”