The North Face Purple Label Readies Its Pastel-Packed SS23 Collection

While winter rages on, The North Face Purple label has now released a lookbook for its upcoming SS23 collection, and it's fair to say it's full of bangers. For those unfamiliar with Purple Label, it's a joint passion project shared between The North Face and Japanese life wear specialist nanamica, championing the ideology of functional simplicity.

With everyday wear in mind, The North Face Purple Label has prepped an array of silhouettes perfect for a variety of occasions. Included, we see a scope of layerable styles, such as jackets & coats, sweats, long-sleeved tees, shirts, T-Shirts, and much more. Naturally, GORE-TEX and GORE-TEX INFINIUM technologies have both been utilised to ensure the outerwear elements of this collection are waterproof and windproof, ready to keep us protected from the elements.

Given its spring/summer suitability, the collection's colour palette has been made up from a fresh sampling of pastels along with neutral hues. Shades of sky blue, yellow and sage green offer pops of colour throughout while grey, white, navy and beige create a uniformed feel. For those looking to get their hands on The North Face Purple Label SS23 collection, it is currently available on the nanamica webstore. In related fashion news, nanamica looks to the summer with its SS23 collection.