Back when you were wearing your hat sideways, Carly Rae Jepsen’s Call Me Maybe was on repeat and people were heavily abusing Instagram filters - there was the wedge sneaker.

Guaranteed to add an extra few inches to your height and a side portion of poor foot health, brands were adding a raised heel to their women’s sneaker line-ups like it was no-ones business. Think of the Mary Jane-ification of today’s sneaker industry and you will have a general idea.

Earlier this year we saw girls on TikTok buying up Nike Dunk wedge sneakers, telling their audience to grab their pairs now before the market takes off. Alas, the market didn’t take off but the Swag era was slowly creeping back in (and still is).

With seasonal depression in full swing, it seems Gen-Z have moved on from Y2K fits and are now relying on swag-heavy online content to bring them their daily dose of joy. Unfortunately, wearing the same outfit from your secondary school years won’t fix your ever-declining bank statement (believe me I’ve tried), but it will trigger a sense of nostalgia.

Not to mention how your old Blackberry could simultaneously help with your recessing attention span. We’ll see you on BBM!

As opinions shift and 2010s fashion becomes cool once again, brands are looking to capitalise on this resurgence with the hideous-yet-beautiful wedge sneaker.

A perfect contender for today’s ‘ugly shoe’ category, the PUMA Speedcat Wedge is poised to have a huge impact within niche fashion circles. Although it is not a one-for-one retro of the Sky Wedge from 2012, PUMA has turned its motorsport silhouette into a shoe that looks straight out of the early 2010s.

A raised heel, thick ankle collar and chocolate brown suede will have you feeling like Beyonce in her prime, which is easier said than done.

Also an affordable alternative to the Isabel Marant Bekett sneaker, a shoe which climbed up to eighth place on Lyst’s Hottest Product list for Q2 2025, the Speedcat Wedge can certainly fill that gap on your rotation and for less than £100.

Having already sold out at Footlocker EU, Google Trends identifying over 130K searches for the shoe in the past month alone, the Puma Wedge will not be hanging about on shelves. If you’re trying to secure yourself a pair then make sure to set a release reminder so we can let you know when they drop!

You can keep up to date with the Wedge sneaker trend by downloading The Sole Supplier app!