Why The adidas x Molly-Mae Collab Just Makes Sense
There we have it, a collaboration that we've been waiting for for years - Molly-Mae x adidas has finally been officially announced.
Since 2024, Molly-Mae has had the girlies (and their group chats) in a chokehold, effortlessly repping adidas silhouettes in that signature clean-girl, neutral-toned aesthetic she’s made her own.
Most specifically, it was the adidas Handball Spezial Earth Strata that really did numbers - Becoming The Sole Supplier's top selling shoe across 2024/2025. Suddenly, women in their 20s and 30s were swapping out their chunky dad trainers for something sleeker, suede, and unmistakably Spezial, all thanks to Molly’s subtle influence.
Fast-forward and 5 years after Molly-Mae left the Love Island villa, adidas has finally announced Molly as their latest collaborator. Teased on her Instagram a few days ago, Molly-Mae wrote, "This has been quietly going on behind the scenes for the past couple of years. It's a partnership I genuinely dreamed about and I still can't quite believe it's actually happening".
The collab announcement comes as no surprise to us at The Sole Supplier, as demand for the Handball Spezial has grown 190% year-on-year and even in 2026, we are still speaking about the "Molly-Mae effect".
Yet for some reason people are still not showing Molly-Mae the same respect as athelete collaborations, a debate our founder George weighed in on over on Substack.
"This started as a dream years ago and it honestly still doesn't feel real that it's now happening. I'm beyond grateful to adidas for trusting me and to all of you supporting me every step of the way" - Molly-Mae
So, how can you buy the adidas x Molly-Mae collaboration? Whilst exact details of the collab are still under wraps, expect a limited edition footwear collab and we're hoping an apparel collection will follow. Whether Molly-Mae will stick to launching her own adidas Handball Spezial or broaden her horizons into other adidas styles is unclear, but we're super excited to see what's next.
It's a collaboration that has been in the works behind the scenes for the last few years and just makes sense - We think it's really a smart move from adidas. Want to find out how to shop the adidas x Molly-Mae collection? Download The Sole Supplier App and keep it locked for more information as it happens.
