Put your Bostons in the bin? Alright, maybe not that dramatic, but if you’re still reaching for the same old clog this spring, we need to talk. Because the Birkenstock Naples has quietly stepped out of the Boston’s shadow – don’t take our word for it, just look at the numbers.

Google searches for “Birkenstock Naples Loafers” have skyrocketed by 3,150% over the last 90 days, with its Wrapped Suede “Concrete” colourway going up a staggering 3,000%. Taupe Suede? Up 170% in just 30 days. Even men’s Birkenstock searches have climbed 70%. With momentum building, expect to see people darting about your local in them come spring.

The Naples is like the more put-together cousin of the Boston. Same DNA, same anatomical cork footbed, but with a sleeker moccasin stitch and semi-open heel that feels more Riviera than run-to-Tesco. Think smart-casual without the LinkedIn energy.

The Wrapped versions, which come fully cloaked in suede or leather with no cork on show, are leading the charge. Not to mention that “Concrete” pair is going crazy across Norway and Denmark –the Scandis have long mastered the art of the mule. Believe us when we say we’re taking notes.

And let’s be clear: this isn’t just one for the girls. While “Taupe” and “Pink Clay” are popping off the women’s side (personally, we’re here for the rosy hues), the surge in men’s searches suggests the lads are clocking on, too.

The Naples isn’t brand new, having dropped in 2023, but last summer it quietly outsold the Boston, selling out across core sizes. At £150, you get premium suede uppers and a loafer-look that doesn’t shout out trust fund. It’s built for more than one sunny season.

Another Birkenstock Naples summer incoming? We think so.

Find more Birkenstock Naples colourways by heading over to asos.com.