It’s 2015 and the Air Max 95 “Greedy” has just dropped for £115. A couple of your 110 mates are calling them clown shoes, the OGs are calling them tough. The rest don’t know what to make of them but you’ve somehow lined a pair up for retail and you're buzzing.

Ten years ago when the first Air Max 95 “Greedy” colourway landed, sneaker culture was in a different place. The “OG Neon” wasn’t limited to 10,000 units, queues were still part of the culture and your mates were all getting about in a pair of the Air Max 95 Ultra Jacquard … what a time.

That said, the 2015 Air Max 95 “Greedy” UK release was quick to sell out and hit sites like eBay for £300 (over double its £115) retail. However, over in the US the shoe was suffered from delays, finally hitting Nike.com site in the month of September.

This was a pre-Nike SNKRS era, back when it was only available in the US, so you can imagine what the bot situation was like!

If you ask anyone who has dedicated some years to the culture, they’ll tell you that the first "Greedy" edition was the best. If someone tells you different, then you might want to remove them off your close friends list on Instagram … especially if they think the Greedy 2.0 was better. Don't even get us started on the Greedy 3.0 and 4.0!

Retro-ing the original Air Max 95 ‘What the’ concept once again, the "Greedy" is coming back in a Big Bubble form for Spring 2026. Hitting the shelves with an RRP of £175, this version will arrive with the Big Bubble treatment and retooled shape.

The following colourways will make its way onto the upper once more, with the “OG Neon”, “Safety Orange”, “Grape Aqua” and “Solar Red” hues combining to create this sneaker masterpiece. For any trainer head out there still bitter about the L they took on the “OG Neon”, this "Greedy" retro can provide some respite while we wait for more news on the "Neon" 2026 restock.

And yes, you’re right to think that Nike’s “What the” and “Greedy” spin offs are practically the same, however the Swoosh adopted the “Greedy’ colourway name for its running division (reserving the “What the” term for its skate and basketball silhouettes).

Oh and if Nike don’t get a “How Greedy!” video campaign with the one and only @justbusyent, then you know the marketing team are sleeping. As the man himself would say, “how culturally insightful, you know what you’ve done!”

Similar to the OG AM95 retro editions that Nike has been releasing, we’re expecting the Air Max 95 “Greedy” 2026 to sell out just as fast, if not quicker. For more news on the Greedy 110 be sure to download The Sole Supplier app!