A New Record: Over $1 Million Was Spent On Merch at Travis Scott's Shows at The O2

Over the 6th and 7th July, US rapper Travis Scott travelled to London to perform two sell-out shows at London's O2 Arena. His first major performances since the Astroworld tragedy, Scott was sure to put on a show, and with a setlist including HIGHEST IN THE ROOM and goosebumps, we were in for a big night.

Breaking records, Travis fans parted with over $1 million USD over the two days. Previously, South Korean boyband BTS set the bar for merch sold at just under $1 million USD in 2019 on their Love Yourself world tour, but now that figure has been well surpassed. Priced between £45 and £125, merchandise included t-shirts, hoodies, zip-ups and more.

Keep it locked to The Sole Supplier to hear about more Travis Scott news, as well as his collaborative pairs with Nike. Have you checked out the most recent one unveiled?