adidas has officially announced a multi-year partnership with the Mercedes-AMG PETRONAS Formula 1 team, uniting two iconic German brands in a groundbreaking collaboration. As part of this partnership, the Three Stripes brand is set to design a full range of performance driven and stylish gear for the entire team, including drivers, mechanics, and engineers.
The partnership promises to deliver cutting edge adidas branded gear for the Mercedes-AMG PETRONAS team, including team kits tailored to the unique roles of team members. It will also deliver product for the F1's global fanbase, with exclusive footwear, apparel, and accessories slated for release.
adidas CEO Bjørn Gulden expressed his enthusiasm: “We are very happy to be back in the world of motorsport. Interest in motorsport, and Formula 1 in particular, has been growing significantly. It’s reaching new audiences and has a major influence on both sport and street culture.”
With the adidas x Mercedes-AMG PETRONAS F1 Team collection set to launch in February 2025, fans can expect to see some official images release within the coming weeks.
