adidas Confirm Upcoming Collaboration with Gucci

adidas have taken to Twitter to confirm that a collaboration with Italian fashion house, Gucci, is officially in the works. The collection was then previewed at Gucci's FW22 "Exquisite Gucci" show at Milan Fashion Week.

Earlier today, the brand updated their display picture to a burgundy on yellow co-branded logo, and originally posted it with the caption “new profile pic” - in a similar vein as when they announced their foray into the metaverse and collaboration with Bored Ape Yacht Club. They later reposted it with the caption simply reading "adidas x Gucci."

The collection featured a number of co-branded pieces - from headwear to bags, coats, two-piece suits, and dresses. Posting on Instagram, Gucci captioned the preview "Presenting adidas x Gucci. Signature silhouettes meet the combined creative codes of adidas Originals and the House, creating something distinctly new."

A sign-up page has since appeared on adidas CONFIRMED, so be sure to head over to find out more.

Up next, Stüssy referenced Chanel at their Paris store opening.