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Along with chunky dad shoes, bold branding is also one of the hottest sneaker trends of 2018, and now, adidas Originals has jumped on the fad with the ‘Alphatype Pack‘.

Taking on eight of its newest silhouettes, including the Crazy BYW X, Deerupt, EQT Support ADV Mid, EQT Support 91/18, NMD Racer, P.O.D. System, Sobakov, and ZX 500 RM, each sneaker has been adorned with exaggerated branding on its lateral sides.


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The Sole Supplier
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The Sole Supplier
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The Sole Supplier
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Coloured predominantly in black, each sneaker features a red or blue tongue tag for a pop of contrast on an otherwise muted hue. If you’re planning to cop, the adidas Originals ‘Alphatype Pack’ is set to release on November 22nd at adidas and select stockists. Let us know if you’ll be grabbing any of the models down in the comments below! In related news, adidas Originals and Alexander Wang recently reunited for Season 3!

If you’re thinking of copping some brand new adidas heat, be sure to check out the latest here!


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The Sole Supplier
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The Sole Supplier
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The Sole Supplier
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