adidas Originals Presents "made Originals London" - Two Days of Music, Gaming & Fashion

Over the course of the past month adidas Originals has been promoting a brand-new “made Originals” campaign, shining the light on iconic sneaker silhouettes of the past that have helped shape popular culture as we know it today. To draw the campaign to an end, the German sportswear brand will host an epic two-day event in London packed full of musical artists, activities and so much more. Taking place on the 30th September and 1st October in Ambika P3 (Marylebone), the event boasts private performances from the likes of Slowthai and GirlsdontSync, as well as “The Tunnel”, a multimedia experience that will take consumers on a journey of how the trefoil has evolved over the years.

London’s very own Blondey McCoy has designed “The Park”, an immersive skateboarding zone that also features street art from up-and-coming British artists, while in “The Core”, consumers can fuse music and gaming for an experience with Black Girl Gamers, an award-winning community powered organisation that advocates for diversity, inclusion and equity in the gaming industry. If you’re interested in attending this epic event then be sure to enter for the chance to win tickets via the adidas Confirmed app, as spaces are limited. Good luck and make sure to keep it locked in right here at The Sole Supplier for all the latest sneaker and streetwear news!