adidas Will Be Launching A New Buy-Back Clothing Initiative

adidas is working on a new campaign with London start-up Stuffstr to reward customers with vouchers in return for their unwanted and old clothes.

Aiming to address the ever-growing waste that the fashion industry produces, this scheme has been put into place to encourage and reward loyalty to the 3-Stripe brand. Allowing customers to return any adi clothing purchased within the last 5 years. Stuffstr will then repair or salvage the clothes to resell or make new items, causing an environmentally friendly chain of events.

In return, adidas will give back a £20 gift voucher so everyone is a winner. With the upcoming launch of the FUTURECRAFT.LOOP and this latest campaign, adidas is becoming more and more environmentally conscious by the day. Keep it locked to The Sole Supplier for all of the best news and releases from the sneaker community.