Story mfg. is back with Asics for another collab of their checked motif.

Story mfg.©
The British independent brand has reunited with the Japanese sportswear giant for a new collaboration inspired by the concept of rambling – celebrating the art and the freedom of rambling, whether it’s talking or walking.

Story mfg.©

Story mfg.©
The new Gel-Transcend FJ is dropping in two colourways: a black and grey, and a rich brown, the shoe takes on recycled synthetic leather overlays and the Story mfg. signature checked motif, which has been the main character of each drop, inspired by vintage hiking blankets.

Story mfg.©

Story mfg.©
The campaign has tapped into a range of people who “do what they love”, featuring a mix of blacksmiths, dancers, foragers, cyclists and farmers, each with their own unique perspective on rambling, doing it in their own terms.

Story mfg.©
Story mfg. will be hosting two “Rambling Club” activations, one in London and one in New York City, where you can draw your own portrait and gain early access to the shoes. Head down to Story mfg.’s London studio at Arch 408, Mentmore Terrace in London this weekend on 7th and 8th November to grab a pair and have a ramble.

Story mfg.©

Story mfg.©
The Story mfg. x Asics Gel-Transcend FJ drops November 11th at storymfg.com, followed by a wider release on November 20th.

Story mfg.©








