AVIREX Joins the adidas Superstar Legacy

Anyone who understands the timeline of New York street attire knows the immense stature the Superstar trainer holds. Just as fundamental to that city’s fashion history is the heavy leather of an AVIREX jacket. These two products have achieved earned their standing as undisputed cornerstones of hip hop culture, existing effortlessly across generations, from the past right up to the present day.

Now, for the first time, the two companies have united for a flat out footwear and clothing partnership. This collaboration delivers a statement that resonates with the depth and substance of a classic 16 bar verse.

The collection immediately demands attention with a revamped version of the Superstar. The design team has enhanced the shoe by introducing a distinguishing element: a substantial fold over tongue. This feature prominently displays the AVIREX logo on its surface, and the right heel carries the marking as well. The classic three stripes maintain a visual balance, with the famous Trefoil taking its familiar position on the left heel. Inside, wearers find the dual logos stamped onto the footbeds, guaranteeing the collaborative nature of the design.

Beyond the footwear, the partnership includes a curated capsule of clothing. The pieces comprise an icon jacket and a sports jersey, offering a complete look that complements the footwear perfectly.

Figures like rapper Joey BadA$$ and DJ/model MJ helped present the collection, linking the modern artistic interpretation back to its deep seated urban heritage. The initial launch saw a flurry of activity at a recent pop up event in New York’s SoHo district, giving the local community a chance to secure a pair first.

While the broader NYC release hits the adidas Originals flagship today, we across the pond remain eagerly hopeful. Keep it locked in here at The Sole Supplier to stay updated if there is a wider release happening.