C.P. Company's SS23 Campaign Champions Family and Diversity

Fresh off the heels of its SS23 Metropolis Series, C.P. Company is back and ready to deliver its latest campaign of the year. Continuing with the project developed for its 50th anniversary, C.P. Company has chosen four individuals (as well as a young guest) to photograph, illustrating each's different background and C.P. as the common link between them.

The campaign sees British photographer Neil Bedford step behind the lens, taking shots of people from four cultural backgrounds with differences in age, gender and interests. The four talents each don upcoming pieces from the brand's SS23 offerings, each reinterpreting them for their own personal style. A distinctive focus has been placed on the brand's outerwear offerings, with each individual sporting some of the brand's most revered looks.

Included, we see the 50 Tr-P jacket with a concealable hood, the GORE-TEX 3L Infinium Belted Coat and the Kan-D jacket as some of the standouts, each offering a unique and distinctive approach to outerwear. A closer look at the campaign can be seen in full on the brand's website. In other fashion news, WACKO MARIA x Bob Marley stir it up with this collaborative capsule.