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Season on season, it's becoming increasingly more difficult to doubt Carhartt WIP's body of work. As an extension of its pastel-filled upcoming SS22 collection, Carhartt WIP has now tapped UK based photographer Elliot James Kennedy to capture Spring 2022 campaign.
For those unfamiliar with Kennedy's work, he displays a distinct and signature style, often used to capture a fresh portrayal of British culture. Previously, he's worked with an abundance of brands and even sports figures such as Harry Kane and Anthony Joshua.
The lookbook itself showcases the upcoming spring collection's pastel tones sitting somewhat contrastingly against loud pops of colour and textured backgrounds. A playful style is seen throughout, with off-angle shots and poses featured.
Included within the clothing offerings, we see jackets, pants, dungarees and hoodies joint together for an eclectic range. Familiar styles are included within the bunch, with the signature Chore coat arriving in a sandy hue and the Single Knee Pants seen in a contrasting baby blue.
The Carhartt WIP Spring 2022 collection has just started to roll out across retailers and is currently available on the brand's website. In other news, Drake's OVO x Scarface collide for a distinctive capsule collection.
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