Celebrate Pride Month with the brand new adidas 'Love Unites' collection. Comprising of a vast range of rainbow-themed silhouettes as well as accompanying apparel, if you're going to show your true colours, why not do it in style?
The Ultra Boost 19, the Ozweego, the Continental 80, the Temper Run, and the adilette all feature ultra clean white bases with Gilbert Baker's iconic rainbow flag motif making an appearance throughout. To add to this, to match the sneakers, adidas have unveiled a variety of bold tracksuits, shirts, and shorts, all emblazoned with thematic gradient logos.
“We believe through sport, we have the power to change lives,” explained adidas Director of Diversity & Inclusion, Emmy Negrin, said in a statement. “Real, positive change is possible when you harness the influence of sport. It's on all of us to help create a world in which everyone feels safe and can show up as their authentic, unapologetic selves. We see you and we celebrate you, during Pride month and every single day all year long.”
The adidas 'Love Unites' collection is set to drop on May 31st both in-store and at select stockists. Let us which should you'd cop, and while you're here, be sure to take a look at the full adidas sneaker range!