CIRCULR Eyewear Relaunches With British YouTube Sensation Vikkstar at the Helm

Originally founded in 2016, CIRCULR was created with the intention to provide affordable, premium and fashion-forward eyewear, and after a short hiatus, the brand is back. Celebrating a selection of new timeless styles, the label has enlisted now the help of YouTube icon and DJ, Vikkstar.

With a commitment to inclusivity, CIRCULR has ditched the tethers of gendered style and produced and range of fresh eyewear fit for all, regardless of identity or sex. Built not just for the summer, CIRCULR's eyewear seeks to provide unique designs ideal for year-round wear and styling. For the new launch, the label has produced a total of seven unique glasses, each equipped with 100% UVA/UVA protection and subtle CIRCULR branding.

On the subject, Vik notes, “I’m thrilled to launch CIRCULR, bringing several months of careful planning to life. Anyone who knows me knows how much I love wearing sunglasses, and having my own brand is very exciting." Later, he adds that his "favourite glasses in the new collection are the London 115s. They’re crafted from gold polished steel, offering a contemporary look with premium details and making them great for any occasion.”

CIRCULR's relaunch and its full selection will be available online from Friday, the 4th of August, at 7 PM BST, via the brand's website. In other fashion news, Broken Planet announces its unique London pop-up experience.